Spirits Gas Station Market Research

A national spirits distributor engaged UCA Jamaica to conduct in-field market research across gas station retail outlets in Kingston. Our researchers visited multiple locations, conducting structured interviews with store managers and staff to assess how a premium spirits brand was performing at the point of sale, identify the fastest-moving SKUs, and understand competitive and promotional dynamics.

How gas station outlets rated the brand's in-store performance across the surveyed locations.

• The 50ml miniature bottle is the fastest-selling SKU across virtually all surveyed locations, driven by its impulse-purchase price point and portability.
• The primary competitive pressure comes from a leading local spirits brand at a lower price point, influencing purchase decisions at price-sensitive outlets.
• Most locations restocked within the prior week, indicating healthy baseline sales velocity.
• Sales are generally stronger on weekdays, with some locations reporting increased weekend and holiday-season volumes.
• Customer requests and growing brand loyalty are the two primary drivers behind retailers stocking and reordering the brand.

• More in-store point-of-sale materials are needed. Signage and branded displays were cited as lacking at multiple locations.
• Periodic discounts or bundle promotions would help counter competition from lower-priced local alternatives.
• Improved product placement and more prominent shelf positioning would increase impulse purchase rates.
• Sales representative visit frequency was rated positively overall. Maintaining consistency is important, particularly at newer or lower-volume accounts.