Nationwide Christmas Retail Activation

A major international beverage brand engaged UCA Jamaica to manage the full operational lifecycle of a nationwide Christmas promotional campaign. Customers participating in the promotion photographed their qualifying purchase receipts and submitted their details directly to UCA Jamaica's dedicated WhatsApp number. Our team verified each submission, managed data entry, and maintained a clean, auditable entry database across the seven-week campaign window.

UCA Jamaica assisted the client with both weekly prize draws and the grand prize selection, conducting all draws in strict accordance with the requirements of the Betting, Gaming and Lotteries Commission of Jamaica. Proper documentation and audit trails were maintained throughout to ensure full regulatory compliance.

Total entries collected each week across all participating locations.

Weeks 1, 4, and 5 were the strongest performers, collectively accounting for 65% of all entries collected. Papine Wholesale delivered a standout single-location result of 220 entries in Week 1. Shoppers Fair emerged as the most consistent high-performer in the final weeks, appearing as the top location in both Weeks 6 and 7.

• Concentrated promotional push at high-volume wholesale outlets in early weeks drove outsized results.
• Mid-campaign dip in Week 3 highlighted the value of maintaining ambassador energy and in-store visibility throughout.
• Consistent performers such as Shoppers Fair, Master Mac, and Progressive Foods are ideal anchor points for future activations.
• Actively posting weekly winners and prizes was recommended to sustain participation velocity in slower windows.